Types of Social Media Contents Valuable For Brand Growth

A brand voice becomes prominent when varied, engaging content types are posted on the business's social media page. Views are really great for social media posts, while likes, comments and shares even do better.  With more engagement, brand visibility is boosted in the algorithms, stating a greater reach can be achieved through interaction. More engagement even delivers valuable insights into customer behaviour and their wants. 

A business is up for success in receiving greater reach and visibility. A stronger relationship with an audience is an addition to strengthening the possibilities of success rates. 

The Social Media Content Categories 
Social media posts are categorized into six different types, which prove essential while creating content for followers. 

    a. Educational Contents
Through the educational content, the followers are taught and coached. Written content like blogs, articles, guides and more are examples of helpful educational content. 

    b. Inspirational Contents
Followers feel uplifted through the inspirational posts. They are motivated to take action. Inspirational contents include images, personal success stories and quotes. These are frequently shared. 

    c. Interactive Contents
Going through the Interactive Content, the followers get actively engaged with them. The followers can ask and answer questions, take quizzes, leave comments and get engaged with more communicative opportunities. The forms of Interactive content driving engagement are contests, webinars, infographics and Polls. 
 
    d. Connecting Contents
Connection contents encourage brand-customer connection while creating a sense of community surrounding the brand. The followers feel they are a part of the industry and are closely connected with the business. Video tours, employee features, all fan thank yous and product reviews are examples of this category. 

    e. Promotional Contents
After learning from Promotional Content, the followers are incentivized to try the newly introduced business products and services. Often, the Promotional Contents comprise discount codes, coupons, and early access - it's like converting format from followers to customers. Live streams, webinars and client testimonials function as effective promotional content. 

    f. Entertainment Contents 
Followers feel more engaged with the posts from the Entertainment content. The overall idea is to create interesting content to amuse the followers in a distinct way. Videos, images and stories qualify as the most used social media content types. 

To build up the social media content strategy, each content stands tall by its time and place. 
For instance, educational content such as blogs and guides make the mainstay content for the B2B operated brands. However, followers are even won over with a  few occasional entertainment posts. It helps in humanizing the brand. 
On the other hand, for the B2C marketing brands, Entertaining content will drive a lot more traffic and engagement. For a sturdily built notoriety, more sales will be generated from well-placed promotional posts. 

Being attentive to social media analytics, a marketer derives insights into their target audience and decides the best content to work for the business, when should the content be posted and how should the content strategy be adjusted with the business growing online. 

Types of Social Media Contents To Help the Brands Grow Now and In the Future As Well 
To receive the maximum coverage of the target audiences, it's important to be present on all social media platforms. On different platforms, the audiences share their acceptance and reactions to the different content formats presented to them: 
 
    1. Text-Based Posts 
Although the Text-based posts are plain and easy yet they hold their position when spiced up creatively and carved with personality and humour. Incorporating brand or industry-relevant jokes, puns and funny anecdotes or using emojis, playing around with bold and italicized texts depending on the platform and using various fonts - make more visually appealing text-based posts. 

    2. Images As Well As Their Captions 
A picture accompanied by a clever caption elevates the standard of the social media post. A caption for images or photos created in the storytelling format or a message conveyed or in a question form makes the photo or image a better engagement. The best opportunity to involve the followers is by posting a picture and asking them to share their preferred caption in the comments. Quickly, it turns into a fun and engaging activity for all followers. 

    3. Videos 
Using video marketing directly, 80% of marketers have increased their sales; and the numbers will never lie. Videos grab attention; they stand out based on their time: 
    • Long-form Videos covering more than 2 minutes 
    • Short-form Videos taking less than 2 minutes
    • Video Stories 
    • TikTok Videos 
    • Instagram Reels 
    • YouTube Shorts 

Mixing long and short-form videos is indeed great. For virality, the short-form videos are unmatched to increase the reach. On the other hand, to cover nuances in topics and build trust, the long-form videos deserve thumbs. 

    4. Blog Posts, Guides and Articles 
When blog posts and articles from own website are shared, then the brand expertise is highlighted and even establishes the brand as the industry thought leader. It's a great way to drive traffic and engagement. 
However, the shared content should align with the brand's messaging and provide a great deal of value. Adding commentary or insights to the shared content adds to the value and sparks the communicative interests or conversions with the readers. 

    5. Stories and Reels 
Raging these days, the short-form video content is casting a quick spell of energy and excitement. Even they are the best to showcase the personality of the brand. Short, sweet and to-the-point stories and reels earn more eyeballs. When animations, stickers and music are added, the contents are enriched with more flavours. 
 
    6. GIFs and Memes 
Humour is dominating social media, and well-placed GIFs and memes evoke thought and laughter at the same time. Brand, audience and industry-relevant GIFs and memes, or custom-designed memes bearing a personal touch to the contents are sure to stand out in the social media sphere. However, since the memes and GIFs often are limited to a short shelf life, so smart work is being an early adopter for the efforts to pay off. 

    7. Infographics 
Being presented in a visually appealing format, Infographics are the best at providing valuable information. Easy to read and understand infographics with colours, icons and illustrations make the contents more engaging. Infographics are invest-worthy mediums for explaining concepts or data in a simplified and digestible way. 
Doing an A/B test on the formats to determine what is the right size to prove fruitful on social media is a wise step. Even an infographic can be added to the website and then previews shared on social media. Moreover, Infographics can be updated each year to present the users with fresh content. With the initial design being ready, the stats can simply be updated each year. 

    8. Carousels 
Carousels are engaging long-form content, and posting a carousel is a superb way to stand out on followers' feeds. Being the post formats, Carousels allow sharing multiple photos or videos in a single post. It adds to the content variety and encourages the followers to get engaged with the posts by swiping through the carousels to view more. Carousels are a remarkable choice for: 
    • Tell a brand’s story 
    • Showcase the business products and services 
    • Share a step-by-step tutorial 

    9. User-Generated Content or UGC
Giving credit to the UGC creators and obtaining their permission before sharing their content shows how professional you are as a brand. But first, encourage all your audiences to create and share your brand-related content. On the other hand, hold contests or challenges to incentivize audiences to create more.
Using social listening tools better helps to come across those who have already shared natural posts related to your brand. Selecting the best ones and reaching out to them about using what they have created is another way to raise the follower count. Most of them will agree when they receive a discount code or any similar incentive. 
Working with influences having a niche following in a similar industry will help to raise creativity because more natural-looking content appealing to the audiences will be shared. 

    10. Demos and Tutorials 
Creating both live and pre-recorded demos of the product functionality better opens up the possibilities of products being accepted. You need a less scripted approach to showcasing the benefits to be offered. Even if doing live demos is often mistake-prone, yet is more engaging. It's easier to take view questions and immediately the feedback can be incorporated into the demonstration. However, the demos and tutorials should be easy to follow and understand. Through visuals and step-by-step instructions, the audience can be guided through the process. 
Well-produced tutorials often make the best help section on the website and even cover the marketing aspect to help them better understand before they commit. These tutorials even ensure that new customers have a good experience so that returns or cancellations are minimized while positive reviews and referrals are maximized. 

    11. Quotes 
Indeed, it's an effective marketing strategy when the audiences are inspired and motivated through quotes. Either own quotes can be created or famous words from important personalities can be featured. Even quoting from customers, and reviews from sites and employers go a long way to encourage audiences. A variety of quotes can be used as text posts, and even turned into an image post: 
    • Life quotes 
    • Famous quotes 
    • Motivational quotes 
    • Funny quotes

Because images are the Game Changers, it's evident that Instagram and Facebook users are specifically attracted to high-quality visuals. 

    12. Quizzes, Polls and Surveys
Creating quizzes, polls and surveys engages the audiences better and gathers more valuable feedback. These can be either business-related, like giving the customers to choose from the best or the hypes in closely related pop culture receiving eyeballs on brand profiles. In a few social media platforms, it's possible to directly run polls and quizzes on them. 
Hence,  by creating irresistible opportunities, the followers can be engaged with the brand's social content which helps it to effectively build momentum and online brand recognition. The key is trying varied strategies and keeping audiences engaged. It's smart to replicate what works out. As long as the content is relevant, on-trend and valuable, then surely the brand will experience a boost in engagement.