How Important is A Blog Page For E-Commerce Websites?

A blog functions as an effective lever towards increasing organic traffic to an E-commerce site. The E-Commerce site's indexing by search engines improves when the contents are regularly updated with rich input. When a blog is integrated into an E-Commerce site, then it becomes a strategic marketing tool that strengthens online presence because of SEO lever. Establishing brand authority creates a solid bond with customers. Through the blog integrated into the E-Commerce site, real value is added to the user experience. That is why quality blog content for E-commerce sites proves to be a worthwhile investment, which when maintained its vibrancy ensures the growth and sustainability of the online business. 

1.Search Engine Optimization Improves 
Blogs have emerged as the cost-effective method to drive more traffic to an E-commerce website. Once a blog has been added to an E-commerce site, the amount of content contained in the E-commerce website drastically increases. With more content, the website indexes more - easier for prospective clients to organically locate their way to the E-Commerce website. Inserting trending keywords into the blog posts will give better results. 
Sharing the new blog posts on social media profiles helps create more backlinks to the E-Commerce SEO further boosting SEO. 

2.Blogging Has Greater Shareability Scopes With Potentials Of Going Viral
Having a blog means having some valuable information to share with audiences which they can also re-share. Even Google prioritizes the power of sharing, and it's proven in search results. Other than just posting the product pages, sharing different types of stories in blog form spikes the interest of your audiences. 
Buttons placed on blog posts allow the readers to share the blog posts on social media or email them to their contacts within a few seconds. Whatever might be the blog, the ability to share with large-scale masses raises the potential of "going viral". Hence, you are a step closer to reaching a much larger portion of the target audience when you consistently post engaging and relevant blogs. 

3.Through Blogging, the E-Commerce Business Can Be Branded As the Industry Expert 
Blogging can even be seen as a method of branding your E-commerce store as the industry expert. Target audiences are always searching for tips and tricks along with the latest breaking industry news. So, when the blog posts and tutorials contain these elements, customers will take interest on your E-commerce site. Moreover, adding sales information to the blog posts for branding purposes with more focus on adding value to customers helps in deepening their loyalty. 

4.Smoother Chances of Engaging With Customers
Blogging is a proven method to engage customers on an ongoing basis. So the customers are not solely visiting your E-commerce site when they need to shop. These couple of ideas will better help you in heading to the right direction: 

• Sharing Client Success Stories 

Your happy customers express their feelings through words, which are rich and authentic materials to create an excellent blog. Fewer words, more images and also a video make it complete and will further inspire your next audiences.

• Telling A Story 

Your blog's story could be industry-relevant inspirational stories, inspiring stories about company opening and product sales and your personal story of how and what motivated you to open your E-commerce business.

• Post Proper Photos and Videos 

E-Commerce site will certainly contain product images, but the visuals can also be utilized for blogs for better customer engagement. On the other hand, a quick video on correctly assembling a product, how differently can the product be used and how are the product packed are some good ideas to cover. Even the non-product related photos or videos relevant to the target audience even spread brand awareness. 

5. Better Scope for Expanding Product Descriptions 

Although short product descriptions for the items being sold are the practice it lacks the opportunity to use targeted keywords. No wonder, the visitors should not be sidetracked or overwhelmed, hence short descriptions! 
However, many customers favour brands or item comparisons before they settle on the ultimate. You can grab this opportunity through blogging. Write user guides, tips, articles, comparisons and the like to bring more customers to your E-Commerce business. 

6. Through Blogging, More Calls To Action Can Be Added 

Each created blog proves helpful to push a user to certain purchase pages. Apart from blogging just about one single product, it's wise to blog about success stories, trends, testimonials, frequently asked questions and every other idea binding the business closer to the potential buyers. Blogging each time means it's a new opportunity to complete a sale. Indeed it's motivating! 

7.Because of Blogging, Buyers Have More Ways For Entering Into The Business Sales Funnel 
There are different ways to lead audiences into the sales funnel. The email list is the most important asset of an online store that should be filled with past and future buyers. Including incentives for the email list to sign up and communicating the same through blogs will help the list grow. Added to it, doing sweepstakes and contents will even help your list grow. 

8.Brand Development
Your E-commerce business should stand strong in its voice and brand. Blogging is that opportunity to connect with audiences and give them a sense of your business expertise, what it is standing for, where your business is heading and the strategy you intend to take up to reach there. 
Since the customers are emotional, they would prefer knowing about you. The more knowledge they gain about your business and understand your brand, they would prefer to buy from your E-commerce store. 
Through blogging, you are developing an organic community, particularly by combining blog with social media profiles. Hereby, you create further opportunities for your brand growth and evolution. 

9.Blog Section Is The Perfect Place For Making Announcements 
Regardless of utilizing opt-in Email Marketing to make announcements, or securing an area on E-commerce where announcements are shared; a new blog makes an excellent place for customers to come across the latest news and updates. These cover the new products, answers to most Frequently Asked Questions, new information about the company to be shared and seasonal promotions. 

10.Blogging Boosts Conversion Rates
Along with driving more traffic to the website, E-Commerce blog even increases conversions too. The blogs make the business feel more credible and relatable. As a result,  the new clients can develop a greater sense of confidence regarding their purchases. 

11.Last But Not the Least, Blogging Is A Free Marketing Platform 
Whatever might be your marketing budget, blogging is the highly effective free marketing form. Maybe you choose to pay to promote a few of your blog posts, each post will be acquiring a continual stream of organic traffic. A few posts remain relevant for months, while others retain their relevancy for years - however, the traffic the blog posts draw in will be worthy of all investment of time and effort for creating them. 

An E-Commerce business will not be able to do without blogging - it's worth investing in since it's a long-term investment for your E-commerce store. The blogs written today will be relevant even after years - while the potential customers come across your blogs, they will even land to your E-commerce website. In brief, timeless blogs are relevant and never lose value, hence appropriately serve as "evergreen" content to promote your E-commerce business.